Pine Ridge Area Chamber of Commerce


While mainstream Americans are accustomed to seeing poverty on TV; most cannot begin to grasp the unacceptable state of affairs that exist on many Native American Reservations around the U.S.  And although there are a number of fortunate Indian Nations whose people earn a very good living through casinos and natural resources; there are a staggering number of residents in the reservation system that live in abject conditions which rival and even surpass that of many Third World countries.


One such Reservation is Pine Ridge in South Dakota. However, despite the overwhelming adversity on many of these Reservations, there are organizations like the Pine Ridge Area Chamber of Commerce (PRACC) that are working to counteract decades of oppression and forced destruction of their culture in hopes of bringing citizens back to a life of self-respect and self-sufficiency in today’s world.


The Pine Ridge Area Chamber of Commerce is a voluntary non-profit corporation whose purpose is to improve the quality of life on the Pine Ridge Indian Reservation by creating, sustaining and enhancing Indian owned businesses. Applying the Lakota values of Honesty, Wisdom, Respect, Courage, Fortitude, Responsibility, and Generosity to the economic setting, the Chamber intends to empower people and create hope for a brighter future.